LMA27 delivered three days of focused legal marketing and business development education, plus many unique opportunities to connect with peers and industry leaders. Use this Schedule-at-a-Glance to preview the flow of the conference experience. The Detailed Program will be available in the coming months.
Schedule subject to change. All times listed in PDT.
Monday, March 22, 2027
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Conference Registration
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7 a.m.-7 p.m.
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Pre-Conference Program Breakfast
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7:15-8 a.m.
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Well-Being Room Open
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7:30 a.m.-7:30 p.m.
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QuickStart Pre-Conference Program
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8:00 a.m.-2:00 p.m.
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Data Intelligence Pre-Conference Program
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8:00 a.m.-2:00 p.m.
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Solo/Small Team Pre-Conference Program
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8:00 a.m.-2:00 p.m.
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2nd Chair Pre-Conference Program
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8:00 a.m.-2:00 p.m.
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LMA Tours (Optional Activity)
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8:00 a.m.-3:15 p.m.
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CMO Experience - Option 1
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8:00 a.m.-4:15 p.m.
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CMO Experience - Option 2
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8:00 a.m.-4:15 p.m.
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Pre-Conference Lunch
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Friends of Bill W.
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2-2:45 p.m.
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First-Time Attendees, Solo Travelers Meet-Up
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2:30-3:15 p.m.
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Small Team, B2C Meet-Up
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2:30-3:15 p.m.
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Speaker Appreciation Meet-Up
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2:30-3:15 p.m.
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2nd Chair Meet-Up
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2:30-3:15 p.m.
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Breakout Sessions
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3:30-4:15 p.m.
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Welcome Remarks & Keynote
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4:30-5:45 p.m.
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Welcome Reception in Marketplace
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5:45-7:30 p.m.
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Region Receptions + Sponsored Dinners
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7:30-9 p.m.
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Tuesday, March 23, 2027
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Wellness Activity
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6:15-7 a.m.
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Friends of Bill W.
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7:15-8 a.m.
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Breakfast/Region Breakfast
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7:15-8 a.m.
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Conference Registration
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7:30 a.m.-5:30 p.m.
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Well-Being Room Open
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8 a.m.-6:30 p.m.
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General Session
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8 a.m.-9:15 a.m.
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Micro Roundtable Discussions
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9:15-10:15 a.m.
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Networking Break in Marketplace
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10:15-11:15 p.m.
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Breakout Sessions
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11:15-12:15 a.m.
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Lunch and Networking in the Marketplace
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12:15-1:30 p.m.
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Breakout Sessions
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1:30-2:30 p.m.
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Networking Break in Marketplace
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2:30-3:15 p.m.
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Workshops / Deep Dives
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3:15-4:30 p.m.
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Happy Hour
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4:30-5 p.m.
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Reception in Marketplace
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5-6 p.m.
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Sponsored Activities
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7 p.m.
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Wednesday, March 24, 2027
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Yoga
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6:30-7:30 a.m.
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Hot Breakfast / Regions Breakfast
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7:30-8:30 a.m.
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Conference Registration
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7:30-12 p.m.
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Friends of Bill W.
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7:45-8:30 a.m.
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Well-Being Room Open
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8:30-12 p.m.
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General Session
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8:30-9:45 a.m.
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Break
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9:45-10:15 a.m
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Breakout Sessions
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10:15-11 a.m.
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Session Transition
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11-11:15 a.m.
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Breakout Sessions
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11:15-12 p.m.
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Grab and Go Breakfast for the airport + luggage/coat room
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12 p.m.
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NOTES: A media room and lactation room will be available during conference hours.
If you need the lactation room, you can go to Registration to request a key. A refrigerator will be provided in the room.
The media room is available for members of the media to work, conduct interviews, record conversations, and connect with LMA staff and conference participants. This space provides a quiet area for writing, editing, and coordinating coverage of the conference. LMA staff can also assist with interview coordination or connecting media with conference speakers and volunteer leaders. Members of the media are encouraged to use the Media Room as a central workspace throughout the conference. If a member of the media needs assistance, please ask the LMA Registration Desk team to page Lisa Kamen, LMA Director of Marketing.