LMA25 offers five exceptional Pre-Conference Programs to take a deep dive into key educational areas as part of the Annual Conference. Whether you focus on business development, are responsible for your firm's marketing activities, are newer to legal marketing (Quickstart™), marketing communications or you and a few others are the marketing department, the LMA25 Pre-Conference Programs offer that deeper dive into these areas of interest and allow for sharing and networking with others with the same focus.
All Pre-Conference Programs are held on Wednesday, April 23, 2025, and require additional registration, or choose the conference Bundle which includes one Pre-Conference Program. Pre-Conference speakers and enhanced descriptions will be released with the full conference program in early-December. Visit the registration page for pricing and to register.
Double down on your CMO opportunities at LMA25. LMA is excited to launch the new CMO Experience, providing a unique opportunity to connect with fellow CMOs in a separate and exclusive wing of the conference for a suite of exceptional education, networking and amenities and includes the CMO Pre-Conference Program. Gather with fellow CMOs to learn from industry experts, connect with each other and stay ahead of the curve in legal marketing and business development. LEARN MORE
This year's Pre-Conference Programs include:
All Pre-Conference Programs are subject to change. Times for each program will run within the window of 8:00 a.m. – 2:00 p.m. on Wednesday, April 23, 2025. Exact timing will be shared in early-December.
This program is designed for marketers at all levels or sizes of firms whose roles focus on business development and sales, competitive intelligence, pitches and proposals, nurturing leads, and client feedback and success.
The Business Development function in a law firm is broad and challenging. Part researcher, coach, sales, and service, the BD professional needs to understand the firm, professionals, competition, and market trends to identify opportunities and build the brand and pipeline while cultivating and strengthening client relationships—sometimes with little access. This intensive Pre-Conference has been developed to equip BD professionals with the strategies, tools, and tactics to seize opportunities and drive the firm’s bottom line.
Co-Chairs:
Jessica Jaramillo, Marketing and Business Development Strategist, Fennemore
Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP
LMA QuickStart ™ LIVE! – Legal Marketing Essentials
Presentations will tie to LMA core competencies within the Body of Knowledge – a foundational resource for professional development in marketing – and will provide practical skills and tools participants can immediately put to use at their own firm. As a bonus, all QuickStart Pre-Conference attendees will receive a complimentary copy of LMA's Body of Knowledge (valued at $179!).
Designed for legal marketers with less than five years of experience, QuickStart’s all-star presenters will cover the essential skills legal marketers need to continually excel in the profession, expertly shape their career and become a leader in their firm.
Leveraging LMA’s core competencies within the Body of Knowledge, this Pre-Conference is packed with presentations that will provide practical skills and tools participants can immediately implement upon returning to work. PLUS, attendees will have a jump start on networking before the conference kicks off!
Co-Chairs:
Lexie Blaner, Client Growth Operations Manager, Barnes & Thornburg LLP
Jean Brinker, Director, Business Development & Marketing Operations, Beveridge & Diamond
Michael Coston, Founder & CEO, Coston Consulting
This program is designed for marketing professionals from all firms and roles who are focused on communications. The content is intended for professionals who are responsible for developing internal and external strategies to articulate a firm’s value proposition, creating plans to protect its reputation and implementing those strategies through various communications disciplines.
Marketing communications is a vital function of any law firm to elevate firm visibility and gain client trust. During this Pre-Conference program, participants will gain insights into message and strategy planning, client engagement and digital marketing. Expert speakers will offer practical strategies to overcome the unique challenges of the communication space in the legal market. This program is key for legal marketing professionals seeking to drive growth and establish a competitive edge.
Co-Chairs:
Emily Flowers, Director of Strategic Marketing and Communications, Jenner & Block LLP
Brooke Loucks, Global Director of Marketing and Communications, Cleary Gottlieb Steen & Hamilton LLP
This program is designed for in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel, as well as anyone who may have to work with limited resources.
Business Development and Marketing often look different based on the firm’s size. Leading and impacting with little-to-no budgets, resources, and small teams requires creativity, resilience, and grit. The LMA Solo and Team Pre-Conference will be an intimate and interactive day for this dynamic and indispensable group of marketers to cover the wide range of skills and competencies they are expected to cover in their broad roles. It will help you lead intentionally, confront challenges, embrace opportunities, and leverage business development tactics that breed success.
Co-Chairs:
Kaley Green, Marketing & Business Development Manager, Folger, Rubinoff LLP
Scott Pacheco, Director of Marketing & Communications, Lerch, Early & Brewer