The 2026 LMA Annual Conference is where legal marketing’s proud traditions meet the bold ideas shaping what’s next.
LMA26, the largest global gathering dedicated to legal marketing and business development, brought together strategic leaders, rising talent, and industry innovators to share insights, deepen relationships, and accelerate progress. It’s the one place where cross-functional teams, cross-generational perspectives and cross-border experiences converge, uniting the full spectrum of professionals who drive growth for their firms and organizations.
Anchored in the theme “Tradition Meets Transformation,” this year’s program honored the strategies that built our profession while embracing the technologies, structures and skills reshaping it. Participants experienced forward-looking sessions, inclusive dialogue and practical tools they could put to work immediately.
From relationship-building fundamentals to emerging technologies, from new voices to established trailblazers, LMA26 is where the legal marketing community came together to learn, lead and evolve together.
Meet the 2026 LMA Annual Conference Advisory Committee!
Watch for the 2027 Call for Content in early summer. Notifications of accepted content are expected to be sent in late September.
Join us in Seattle, March 22-24, 2027, for LMA27! Registration will open in late summer when you can secure your spot at the Super Early Bird rate and experience the connections, ideas and energy that continue to shape the future of legal marketing.
LMA26 photo gallery coming soon!
LMA26 Location
LMA26 is held at the Hyatt Regency New Orleans. This hotel is perfectly positioned in the vibrant Central Business District with convenient access to attractions like the Caesars Superdome, Smoothie King Center and Champions Square.
Hyatt Regency New Orleans
601 Loyola Ave
New Orleans, LA 70113
