The 2027 LMA Annual Conference is where legal marketing leaders step into their authority, break down silos, and drive what’s next for the profession.
LMA27, the premier global gathering for legal marketing and business development professionals, brings together the leaders, strategists, and innovators shaping the future of growth in the legal industry. In Seattle, the full spectrum of the profession comes together across marketing, business development, communications, technology, and leadership to share ideas, challenge conventional thinking, and build what’s next.
Anchored in the theme “Integrated. Influential. Indispensable.”, LMA27 reflects the evolution of legal marketing from a support function to a strategic driver of firm strategy, client experience, and revenue performance. The program delivers sophisticated, forward-looking content focused on the issues that matter most, from revenue alignment and pricing strategy to client intelligence, data maturity and emerging technology.
This is more than a conference about where legal marketing is headed. It’s where leaders put authority into action, gain practical frameworks they can take back to their firms, and connect with the peers shaping the profession alongside them.
LMA27 is where legal marketing leads.
Join us in Seattle, March 22–24, 2027, for LMA27. Registration opens Sept. 23, when you can register early and secure the Super Early Bird rate, and join the leaders, strategists, and innovators driving what’s next in legal marketing.
Meet the 2027 LMA Annual Conference Advisory Committee!
The 2027 Call for Content is now closed. Notifications of accepted content are expected to be sent in late September.
See what it's like! Explore the LMA26 photo gallery. Relive the conversations, connections, and moments from LMA26 as we look ahead to what’s next in Seattle.
LMA27 Location
LMA27 is held at the Hyatt Regency Seattle. located in the heart of downtown and just steps from the Seattle Convention Center. With easy access to Pike Place Market, the Seattle Waterfront, the Space Needle, and public transportation, the hotel puts you close to the best of Seattle—so you can make the most of your time both in and out of the conference.
Hyatt Regency Seattle
808 Howell St.
Seattle, WA 98101
