The 2027 LMA Annual Conference is where legal marketing leaders step into their authority, break down silos, and drive what’s next for the profession.
LMA27, the premier global gathering for legal marketing and business development professionals, brings together the leaders, strategists, and innovators shaping the future of growth in the legal industry. In Seattle, the full spectrum of the profession comes together across marketing, business development, communications, technology, and leadership to share ideas, challenge conventional thinking, and build what’s next.
Anchored in the theme “Integrated. Influential. Indispensable.”, LMA27 reflects the evolution of legal marketing from a support function to a strategic driver of firm strategy, client experience, and revenue performance. The program delivers sophisticated, forward-looking content focused on the issues that matter most, from revenue alignment and pricing strategy to client intelligence, data maturity and emerging technology.
This is more than a conference about where legal marketing is headed. It’s where leaders put authority into action, gain practical frameworks they can take back to their firms, and connect with the peers shaping the profession alongside them.
LMA27 is where legal marketing leads.
Join us in Seattle for LMA27 March 22-24, 2027
REGISTRATION IS NOW OPEN.
LMA27 Location
LMA27 is held at the Seattle Convention Center's Arch Building, with attendee accommodations located at the nearby Hyatt Regency Seattle. With easy access to Pike Place Market, the Seattle Waterfront, the Space Needle, and public transportation, the hotel puts you close to the best of Seattle so that you can make the most of your time both in and out of the conference.
Make the most of your time in the Emerald City! Visit Seattle has created a special LMA27 visitor guide with everything you need to plan your stay, from getting around and dining recommendations to attractions, neighborhoods, events, and exclusive attendee offers. Find out more on the Explore the Area page!
Seattle Convention Center
705 Pike St.
Seattle, WA 98101
Hyatt Regency Seattle
808 Howell St.
Seattle, WA 98101
