LMA27 CMO Experience

The Human Advantage - Turning Intelligence Into Indispensable Value

As technology makes sophisticated capabilities available to everyone, access to intelligence is no longer enough to differentiate a leader—or a firm. The 2027 CMO Experience will explore the distinctly human capabilities that turn intelligence into advantage: judgment, connection, creativity, influence and the ability to translate insight into action. Together, CMOs will examine how to lead technology-enabled organizations while creating and delivering the distinctive, firm-specific value that makes their role truly indispensable.

Now entering its third year, the CMO Experience at LMA27 is designed for and available exclusively to full-time in-house CMOs, CMBDOs, and those in a full-time, first chair marketing and business development role at a law firm.

The CMO Experience sold out in each of its first two years and is expected to sell out again in 2027.
CMOs are encouraged to secure their spot early when registering for LMA27.

The 2027 CMO Experience will bring together legal marketing and business development leaders to explore how CMOs can pair the power of technology with the capabilities that remain distinctly human. Through interactive programming, practical insights and candid peer exchange, participants will examine how to exercise sound judgment, strengthen relationships and build the trust needed to lead people through technological change and potential career disruption.

The experience will also consider how CMOs can develop talent, redesign roles and ways of working, and foster meaningful collaboration, across teams within their departments and across the broader firm. Participants will be challenged to look beyond efficiency and output to consider how technology, market insight, firm-specific knowledge and human leadership can combine to create differentiated strategies, drive measurable business outcomes and demonstrate the CMO’s indispensable value.

Learning Outcomes

Demonstrate the CMO’s indispensable value by connecting marketing and business development initiatives to strategic decision-making, client relationships, revenue opportunities and firm performance.
Identify and apply distinctly human capabilities, including judgment, creativity, empathy and influence, to build trust, strengthen connections and mobilize partners and teams through technological, organizational and market change.
Translate technology, data and market intelligence into firm-specific strategies that address client needs, differentiate the firm and support measurable growth.
Design experiences and ways of working that increase engagement, adoption and commitment among clients, lawyers and business professionals.

Space is limited. Reserve your place in the 2027 CMO Experience as part of your LMA27 registration.

[REGISTER FOR LMA27 + THE CMO EXPERIENCE]

Included In the CMO Experience Package

In addition to the CMO-specific programming and networking, you will have full access to the entire LMA Annual Conference program.

Monday — Kickoff
- Opening Keynote: The Neuroscience & Practice of Leading Change
- Workshop: Equipped for Evolution: The Resilient & Adaptive CMO
Tuesday - CMO Roundtables
- Collaborative learning, problem-solving and networking with peers who understand your context. Roundtable sessions include: The Evolving Role of the CMO/CMBDO: What's Enduring, What's Changing and Talent, Teams, and the Next Generation of Legal Marketing Professionals
Wednesday - Keynote and Workshop With Your Peers
- Closing Keynote and Workshop: From Noise to North Star: Leading Law Firm Marketing Through AI Transformation

A CMO-only lunch to facilitate direct interaction and relationship building among peers. (Monday)
A CMO meet-up in a dedicated area, providing a relaxed setting for networking with fellow CMOs. (Monday)
Exclusive Lounge – an opportunity for casual connecting (Monday - Wednesday)

Full Conference Access
CMO-Focused Content, Peer Learning and Roundtables
CMO-Exclusive Networking
Amenities - the CMO Suite

An exclusive space for the CMO Experience in a separate win
Private lounge for continued networking, offering snacks and beverages
Private, quiet workspace where you can catch up between sessions without leaving the CMO environment

Schedule - Coming soon

Monday, March 22

11:30–12:30 p.m.

Lunch

Tuesday, March 23

8:15–9:30 a.m.

General Session

Wednesday, March 24

8:15–9:30 a.m.

General Session

NOTE: Bolded and linked items in the daily schedules are CMO Experience-specific.

Co-Chairs

Becky Garverick, Chief Marketing & Business Development Officer, Hicks Johnson PLLC

Becky Garverick, Chief Marketing & Business Development Officer at Hicks Johnson PLLC, leads the firm’s strategic growth, business development, marketing/branding, client relationship management, and operational excellence initiatives. As the firm’s first CMBDO, she has helped build and scale the marketing and business development function during a period of significant change and growth.

With more than 20 years of experience in legal marketing and business development, Becky has held leadership roles at both global AmLaw firms and small specialized boutiques. Her work is centered on firm strategy, growth enablement, and executive advisory, helping firm leaders translate business objectives into measurable growth, stronger client relationships, and lasting competitive advantage. She is equally passionate about empowering marketing and business development professionals to serve as trusted business advisors and strategic partners within their firms.

Becky is honored to serve alongside her fellow co-chairs of the LMA Annual Conference CMO Experience and looks forward to bringing together today’s legal marketing leaders to exchange ideas, share practical insights, and to learn from one another.

Koree Khongphand-Buckman, Chief Marketing & Business Development Officer, Foley & Lardner LLP

Koree Khongphand-Buckman is chief marketing & business development officer (CMBDO) at Foley & Lardner LLP where she is responsible for leading the firm’s business development, marketing, client service and branding efforts across all practices, industries, sectors and offices to help the firm achieve its strategic objectives.

With 20 years of professional services marketing experience, Koree is adept at crafting and implementing growth strategies for new and existing clients. Prior to joining Foley, she served as head of marketing and business development for the Americas at a Top 10 global law firm where she developed many innovative initiatives and programs to enhance business performance, improve client engagement and increase revenue growth.

Vanessa Torres, Chief Marketing & Business Development Officer, Lowenstein Sandler LLP

Vanessa Torres is a strategic marketing and business development leader with nearly 25 years of experience across the legal, consulting, and accounting sectors. As Chief Marketing & Business Development Officer at Lowenstein Sandler, she leads the firm's marketing, communications, and business development functions, aligning brand strategy, storytelling, and client experience to drive firmwide growth.

Her leadership spans developing lawyers into stronger business generators, shaping strategies that take the firm into new markets and capabilities, and helping guide how the firm is perceived — from the stories it tells publicly to the recognition it earns in the market. She works across everything from long-term growth strategy to partner retreat planning to keeping alumni connected to the firm long after they've left, and brings that same range to each phase of a firm's evolution.

A sought-after speaker and advisor, she brings a candid, empathetic voice to topics including strategic planning, personal brand building, leadership development, and career progression in professional services. Vanessa's background includes leadership roles at several Am Law 100 firms and a global consulting and accounting firm, where she helped launch and grow emerging business lines. Her diverse experience gives her a broad lens on what it takes to lead through change, build trust across teams, and drive meaningful results in fast-paced professional services environments.

Registration Rates

Full CMO Experience Full conference registration (Value up to $2,784) CMO Pre-Conference Program (Value up to $1,548) CMO-specific programming, roundtables and private CMO networking	Super Early Bird Discount for First 100 Registrants	Early Bird Discount (Ends Feb. 8, 2027)	Regular (Begins Feb. 9, 2027)
LMA Member*	$2,695	$2,895	$3,095
Non-Member*	$3,439	$3,639	$3,839

Monday-Only CMO Experience
LMA Member	$895	$895	$895
Non-Member	$1,449	$1,449	$1,449

*The CMO Experience is designed for and available exclusively to full-time in-house CMOs, CMBDOs and those in a full-time, first-chair marketing and business development role at a law firm. By choosing this registration option, you are confirming that you meet this requirement. We will be reviewing all registrations to confirm registrant qualifications. If you do not meet the requirements, we will follow up within 14 days to suggest the best registration type for you. We look forward to seeing you in Seattle! To ensure a broad experience base, only one participant per firm may register. Space is limited and is on a first-come, first-served basis.

Additional CMO Resources

Check out the CMO Body of Knowledge (BoK) resource to harness the power of your team. From recruitment to promotion and beyond, the BoK can help you power your team’s professional growth. Download this new, complimentary CMO BoK Toolkit — specifically designed for CMOs and senior marketers — that outlines how to leverage the BoK to recruit, manage, develop and support your team.

Plus, watch the "How to Use the Body of Knowledge (BoK)" playlist to hear directly from LMA’s Educational Advisory Council (EAC) about how you can use the BoK to support yourself or your team, covering everything from driving growth, enhancing your team, career development and more!

CMO