NEW! The CMO Experience

The CMO Experience LMA is excited to launch the CMO Experience at the 2025 LMA Annual Conference. This is an exclusive track of the LMA Annual Conference specifically designed for law firm Chief Marketing Officers (CMOs)* providing focused education and CMO-only networking in an intimate environment.

The CMO Experience education program will kickoff on Wednesday with our opening keynote, Storytelling for Influence, and will be followed by a workshop to further your learning and storytelling journey. On Thursday and Friday, join us for a series of roundtables on topics such as change management, managing your team, business development readiness, and opportunity for impact.

CMOS, RESERVE YOUR SPOT NOW

From Story to Strategy: Empowering Leaders Through Connection and Influence

As CMOs, we are seen as leaders—by our firms, our teams, and each other. The inaugural CMO Experience offers a unique platform to share our personal leadership narratives, focusing on influencing and driving strategic initiatives within our organizations. Join us for a series of interactive roundtables and unique programming where we will learn how to use storytelling to lead with impact while strengthening our peer network. Together, we will leave with new insights and tools to better drive strategy within our firms, empower our teams, and influence our leadership.

Learning Outcomes:

Use the power of storytelling to be more impactful
Engage with peers from firms of similar size and structure
Identify ways to build buy-in with firm leadership
Develop strategies to empower your team
Nurture a growth mindset to turn challenges into opportunities
Build relationships with peer CMOs across the industry

All for just $100 more than the full conference registration + CMO Pre-Conference Program alone! See the chart below and save your spot today. Space is limited.

Included In Your CMO Experience Package

Full Conference Access

1. In addition to the CMO-specific programming and networking, enjoy full access to the entire conference.

Peer Learning and Roundtables

1. The CMO Experience kicks off on Wednesday with in-depth, targeted programming specific to the C-suite, along with knowledge exchanges.
2. CMO Roundtable sessions (segmented by firm size) on Thursday and Friday, fostering collaborative learning, problem-solving and networking.

CMO-Exclusive Networking

1. A CMO-only lunch to facilitate direct interaction and relationship building among peers. (Wednesday)
2. A CMO meet-up in a dedicated area, providing a relaxed setting for networking with fellow CMOs. (Wednesday)
3. Exclusive Lounge – an opportunity for casual connecting (Wednesday – Friday)

Amenities - the CMO Suite

1. An exclusive space for the CMO Experience in a separate wing
2. Private lounge for continued networking, offering snacks and beverages; includes access to an outdoor space
3. Private, quiet workspace.

Meet Your CMO Experience Co-Chairs

Christie Caceres, Chief Business Development and Marketing Officer, Sheppard Mullin

Julie Chodos, Chief Marketing & Business Development Officer, Axinn, Veltrop & Harkrider LLP

Lisa Simon, Chief Marketing & Business Development Officer, Holland & Hart

CMOS, RESERVE YOUR SPOT NOW

Schedule

Wednesday, April 23, 2025
12:00 p.m. - 1:00 p.m.	CMO Lunch
1:00 p.m. - 2:15 p.m.	CMO Experience Keynote: Storytelling for Influence
2:15 p.m. - 2:30 p.m.	Break
2:30 p.m. - 3:30 p.m.	CMO Experience: Storytelling Workshop
3:30 p.m. - 4:15 p.m.	CMO Meet-up
4:30 p.m. - 5:30 p.m.	General Session
5:30 p.m. - 7:00 p.m.	Welcome Reception in Marketplace
7:30 p.m. - 9:00 p.m.	Open Evening: Regional and SIG Meet-Ups

Thursday, April 24, 2025
8:30 a.m. - 9:45 a.m.	General Session
9:45 a.m. - 5:00 p.m.	Marketplace
9:45 a.m. - 10:15 a.m.	Networking Break in Marketplace
10:15 a.m. - 11:30 a.m.	CMO Roundtables - Change Management With Firm Initiatives
11:45 a.m. - 12:15 p.m.	Breakout Sessions
12:15 p.m. - 1:30 p.m.	Lunch
1:30 p.m. - 2:30 p.m.	Breakout Sessions
2:30 p.m. - 4:00 p.m	Activity in Marketplace
4:00 p.m. - 5:00 p.m.	CMO Roundtables - Influencing and Managing Your Team
6:00 p.m. - 7:00 p.m.	Evening Reception

Friday, April 25, 2025
8:30 a.m. - 10:45 a.m.	General Session: Annual Meeting of the Members, Executive Panel, Hall of Fame Inductee Presentation
10:00 a.m. - 12:30 p.m.	Marketplace
10:00 a.m. - 10:30 a.m.	Networking Break in Marketplace
10:30 a.m. - 11:30 a.m.	CMO Roundtables - Business Development Readiness
11:30 a.m. - 12:30 p.m.	Lunch in Marketplace
12:30 p.m. - 1:30 p.m.	CMO Roundtables - Opportunity for Impact

Registration Options and Rates

Full CMO Experience	Early Bird Discount (Ends 3/12/25)	Regular (Begins 3/13/25)
LMA Member*	$2,590	$2,790
Non-Member*	$3,369	$3,569
Include an LMA Membership* (less than registering as non-member!)	$3,219	$3,419
Full CMO Experience Includes: Full conference registration CMO Pre-Conference Program CMO-specific programing, roundtables and private CMO networking
Wednesday Only CMO Experience
LMA Member	$695	$695
Non-Member	$795	$795
Include an LMA Membership	$1,324	$1,324

*The CMO Experience is designed for and available exclusively to full-time in-house CMOs CMBDOs and those in a full-time, first chair marketing and business development role at a law firm. By choosing this registration option, you are confirming that you meet this requirement. We will be reviewing all registrations to confirm registrant qualifications. If you do not meet the requirements, we will follow up within 14 days to suggest the best registration type for you. We look forward to seeing you in DC!