NEW! The CMO Experience

The CMO Experience LMA is excited to launch the CMO Experience at the 2025 LMA Annual Conference. This is an exclusive segment of the LMA Annual Conference specifically designed for law firm Chief Marketing Officers (CMOs)* providing focused education and CMO-only networking in an intimate environment. This is a premier opportunity for law firm CMOs to engage with their peers at firms of similar makeup, culture and size, gain new perspectives for a targeted and curated experience that will include roundtables, presentations and other specialized programming throughout the conference.

Don’t miss this unique opportunity to join a dynamic gathering of fellow CMOs in an exclusive setting and specialized, elevated programming, to foster professional development, collaborative learning and meaningful connections within the legal marketing CMO community.

Event Key Components

Peer Learning
1. The CMO Experience kicks off on Wednesday with in-depth, targeted programming specific to the C-suite, along with knowledge exchanges. (If you can only attend one day, this Wednesday one-day CMO Experience option may be for you. Scroll down to see all options.)
2.   CMO Roundtable sessions (segmented by firm size) on Thursday and Friday, fostering collaborative learning, problem-solving and networking.

Networking Opportunities
1.   A CMO-only lunch to facilitate direct interaction and relationship building among peers. (Wednesday)
2.   A CMO meet-up in a dedicated area, providing a relaxed setting for networking with fellow CMOs. (Wednesday)
3. Exclusive Lounge – an opportunity for casual connecting (Wednesday – Friday)

Amenities - the CMO Suite
1. An exclusive space for the CMO Experience in a separate wing
2. Private lounge for continued networking, offering snacks and beverages; includes access to an outdoor space
3. Private, quiet workspace.

Here’s what you can expect

Build valuable connections with your C-suite peers across the legal industry
Exchange ideas and best practices in marketing and business development with your peers
Stay informed on the latest trends and best practices
Develop actionable strategies to drive your law firm's growth

CMO Experience Co-Chairs

Christie Caceres, Chief Business Development and Marketing Officer, Sheppard Mullin

Julie Chodos, Chief Marketing & Business Development Officer, Axinn, Veltrop & Harkrider LLP

Lisa Simon, Chief Marketing & Business Development Officer, Holland & Hart

This inaugural CMO Experience at LMA25 promises to be a valuable investment for you and your firm. Detailed programming will be available this fall.

CMOs, RESERVE YOUR SPOT NOW

Wednesday, April 23, 2025
7:00 a.m. - 7:00 p.m.	Conference Registration
7:00 a.m. - 7:00 p.m.	Well-Being Room Open
12:00 p.m. - 1:00 p.m.	CMO Lunch
1:00 p.m. - 2:15 p.m.	CMO Education Session
2:30 p.m. - 3:30 p.m	General Session
3:45 p.m. - 4:30 p.m.	CMO Education Session
4:30 p.m. - 5:15 p.m.	CMO Meet-up
5:15 p.m. - 7:00 p.m.	Welcome Reception in Marketplace
7:30 p.m. - 9:00 p.m.	Open Evening: Regional and SIG Meet-Ups

Thursday, April 24, 2025
7:45 a.m. - 5:00 p.m.	Conference Registration
8:15 a.m. - 5:00 p.m.	Well-Being Room Open
8:30 a.m. - 9:45 a.m.	General Session
9:45 a.m. - 5:00 p.m.	Marketplace
9:45 a.m. - 10:15 a.m.	Networking Break in Marketplace
10:15 a.m. - 11:30 a.m.	CMO Roundtables
11:45 a.m. - 12:15 p.m.	Breakout Sessions
12:15 p.m. - 1:30 p.m.	Lunch
1:30 p.m. - 2:30 p.m.	Breakout Sessions
2:30 p.m. - 4:00 p.m	Activity in Marketplace
4:00 p.m. - 5:00 p.m.	CMO Roundtables
6:00 p.m. - 7:00 p.m.	Evening Reception

Friday, April 25, 2025
7:30 a.m. - 1:30 p.m.	Conference Registration
8:15 a.m. - 10:00 a.m.	Well-Being Room Open
8:30 a.m. - 10:00 a.m.	General Session: Annual Meeting of the Members, Executive Panel, Hall of Fame Inductee Presentation
10:00 a.m. - 12:30 p.m.	Marketplace
10:00 a.m. - 10:30 a.m.	Networking Break in Marketplace
10:30 a.m. - 11:30 a.m.	CMO Roundtables
11:30 a.m. - 12:30 p.m.	Lunch in Marketplace
12:30 p.m. - 1:30 p.m.	CMO Roundtables

Pricing Chart

	Limited-Promotion: SUPER-Early Bird! BIGGEST SAVINGS*	Early-Bird (Ends 3/12/25)	Regular (Begins 3/13/25)
LMA MEMBER NEW! CMO Experience Wednesday-only CMO Experience	$2,390 $695	$2,590 $695	$2,790 $695

NON-MEMBERS NEW! CMO Experience CMO Experience + LMA MEMBERSHIP Join while registering and get the member rate which is less than registering for the CMO Experience alone, plus get an LMA membership through 12/31/2025. Wednesday-only CMO Experience Wednesday-only CMO Experience + LMA MEMBERSHIP	$3,169 $3,019 $795 $1,324	$3,369 $3,219 $795 $1,324	$3,569 $3,419 $795 $1,324

Limited-Promotion:
SUPER-Early Bird!
BIGGEST SAVINGS*

Early-Bird (Ends 3/12/25)

Regular
(Begins 3/13/25)

LMA MEMBER

NEW! CMO Experience

Wednesday-only CMO Experience

$2,390

$695

$2,590

$695

$2,790

$695

NON-MEMBERS

NEW! CMO Experience

CMO Experience + LMA MEMBERSHIP
Join while registering and get the member rate which is less than registering for the CMO Experience alone, plus get an LMA membership through 12/31/2025.

Wednesday-only CMO Experience

Wednesday-only CMO Experience + LMA MEMBERSHIP

$3,169

$3,019

$795

$1,324

$3,369

$3,219

$795

$1,324

$3,569

$3,419

$795

$1,324

*The CMO Experience is designed for and available exclusively to full-time in-house CMOs and those in a full-time, first chair marketing and business development role at a law firm. By choosing this registration option, you are confirming that meet this requirement. We will be reviewing all registrants to confirm your role. If you do not meet the requirements, we will follow up within 14 days to suggest the best registration type for you. We look forward to seeing you in DC!