LMA26 CMO Experience: Equipped for Evolution

Thank you for joining us for the SOLD OUT CMO Experience, an exclusive track of the LMA Annual Conference specifically designed for law firm Chief Marketing Officers (CMOs)*, providing focused education and CMO-only networking in an intimate environment. 

In a role where expectations shift faster than the playbook can be updated, today’s CMOs aren’t just leading change; they are the change. Equipped for Evolution is designed for the leaders who must operate with vision, resilience, and decisive adaptability, no matter what the market, firm, or talent landscape delivers next.

LMA26 CMO Experience participants experienced candid and thought-provoking conversations that prepared them to:

  • Stay grounded under pressure, while meeting the challenges ahead
  • Build and elevate talent for today’s needs and tomorrow’s evolving org charts
  • Harness emerging technologies to amplify impact and efficiency

They walked away grounded in strength and prepared to be agile in action. Stay tuned for information on the 2027 CMO Experience coming soon!

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Learning Outcomes

  • Bolster your resilience and explore practical tactics to keep yourself and your team productive and balanced.
  • Identify factors reshaping the CMO role and discuss strategies to adapt without losing what works.
  • Examine organizational structures that support the team of the future.
  • Recognize the significant impact AI is already having on the business of law and outline key questions, strategies and initiatives to prioritize as your firm drives use within and beyond marketing and business development.
  • Build relationships with fellow CMOs that extend beyond the conference for ongoing support and honest advice.
  • Develop approaches to embed agility into your culture so your team can thrive during uncertainty and organizational change

Included In the CMO Experience Package

Click each section to learn more.

Full Conference Access

In addition to the CMO-specific programming and networking, you will have full access to the entire LMA Annual Conference program.

CMO-Focused Content, Peer Learning and Roundtables

CMO-Exclusive Networking 

  1. A CMO-only lunch to facilitate direct interaction and relationship building among peers. (Monday)
  2. A CMO meet-up in a dedicated area, providing a relaxed setting for networking with fellow CMOs. (Monday)
  3. Exclusive Lounge – an opportunity for casual connecting (Monday - Wednesday)

Amenities - the CMO Suite

  1. An exclusive space for the CMO Experience in a separate win
  2. Private lounge for continued networking, offering snacks and beverages
  3. Private, quiet workspace where you can catch up between sessions without leaving the CMO environment

Schedule

Monday, April 20

11:30–12:30 p.m. CMO Lunch Sponsored by Litera
12:30–1:45 p.m. CMO Experience Opening Keynote:
The Neuroscience & Practice of Leading Change
1:45–2 p.m.  Break
2–3 p.m. CMO Workshop:
Equipped for Evolution:
The Resilient & Adaptive CMO
3–3:15 p.m. Break
3:15 p.m.–4 p.m. CMO Meet-Up Sponsored by LexisNexis InterAction+ AI
4:30 p.m.–5:45 p.m. General Session
5:45 p.m.–7:30 p.m. Welcome Reception in the Marketplace
7:30 p.m.–9 p.m. Opening Evening: Regional Meet-Ups

Tuesday, April 21

8:15–9:30 a.m. General Session
9:30–10 a.m. Networking Break in the Marketplace
10 a.m.–12:15 p.m. CMO Roundtable:
The Evolving Role of the CMO/CMBDO: What's Enduring, What's Changing
12:15–1:30 p.m. Lunch in the Marketplace
1:30–2:30 p.m. CMO Roundtable:
Talent, Teams, and the Next Generation of Legal Marketing Professionals
2:30–4 p.m. Break in the Marketplace
4–5 p.m. Breakout Sessions
6–7 p.m. Evening Reception

Wednesday, April 22

8:15–9:30 a.m. General Session
9:30–11 a.m. Brunch in the Marketplace
11–12:45 p.m. CMO Experience Closing Keynote and Workshop:
From Noise to North Star: Leading Law Firm Marketing Through AI Transformation

NOTE: Bolded and linked items in the daily schedules are CMO Experience-specific.