General
What are the dates for the 2027 LMA Annual Conference and where will it be held?
The 2027 LMA Annual Conference will take place Monday, March 22 to Wednesday, March 24, at the Seattle Convention Center's Arch Building in Seattle, with attendee accommodations conveniently located nearby at the Hyatt Regency Seattle.
- MONDAY: Not only are the tours and Pre-Conference Programs on Monday, March 22, but also the start of our education sessions, opening general session, and the Welcome Reception in the Marketplace (exhibit hall) that evening.
- TUESDAY: Conference sessions and the Marketplace (exhibit hall) continue Tuesday, March 23 with the Evening Reception being held on Tuesday evening.
When can I expect to book a reservation at the conference hotel?
Book your room at the Hyatt Regency Seattle here.
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Health and Safety
What health and safety measures are in place for LMA27?
For public health and safety reasons, everyone attending the 2027 Annual Conference will agree to comply with all health and safety guidelines. Any changes or additions to our requirements will be shared on this page and with all registrants.
All health and safety requirements will apply to all attendees, sponsors and exhibitors.
Code of Conduct
We are committed to creating a safe, productive, and welcoming environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants, including, but not limited to, attendees, speakers, volunteers, exhibitors, service providers, and all others must abide by the following policy:
Expected Behavior
- Be considerate of those around you.
- Be respectful of others and their viewpoints that may be different from your own.
- Be collaborative with others.
- Be mindful of your words and actions.
Unacceptable behaviors may include, but are not limited to:
- Offensive or unwanted behavior or language related to, but not limited to, race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other similar categories.
- Visual harassment, such as sexual images OR sexual language, including in presentations, PowerPoint, etc. Sexual harassment of any kind, such as unwelcome sexual advances or words/actions of a sexual nature.
- Wearing attire that includes harmful or offensive language or imagery that is not appropriate for a professional setting.
- Disruption of presentations during sessions or events organized by LMA throughout the LMA event.
- Copying or taking screenshots of Q&A or any chat room activity that takes place in the virtual space.
- Abusive action directed at an individual, such as threats, intimidation, or bullying, both online and/or in-person.
- Sharing your LMA registration credentials with any other person(s).
- Making event content available to a competitor of LMA.
- Possession of a weapon or something that could be construed as a weapon, both online and/or in-person.
- Possession or mention of illegal substances both online and/or in-person.
- Inappropriate comments or stalking of fellow attendees.
- Nudity is prohibited.
- Any other illegal activity not already covered above.
LMA has zero tolerance for any form of discrimination or harassment, including but not limited to sexual harassment by participants or our staff at our meetings. If you are the subject of, or witness to any violations, you can notify the on-site LMA Registration Desk or contact us by sending an email to membersupport@legalmarketing.org.
Consequences of Unacceptable Behavior:
Unacceptable behavior will not be tolerated and could result in debarment from current, and/or any future LMA events. If a participant is found or reasonably believed to be engaging in unacceptable behavior, LMA may take any action they deem appropriate, up to and including expulsion from the event without warning or refund. If appropriate, local law enforcement may get involved.
Are accessibility resources available onsite?
We are committed to creating an inclusive and comfortable experience for all attendees. A lactation room and all-gender restroom will be available on-site.
For access details and directions, or if you have sensory sensitivities or other accessibility needs, please visit the LMA27 Registration Desk. We're here to help ensure you have the best possible experience.
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Programming
Who is on the 2027 Annual Conference Advisory Committee?
The 2027 Annual Conference Advisory Committee (ACAC) is led by Paul Bonner (Venable), Board liaison. We are honored to have the ACAC co-chaired by Patty Azimi (Index Solutions), Julia Chodos (Axinn, Veltrop & Harkrider LLP), and Amy Verhulst (Jackson Lewis, PC), and to have eleven additional forward-thinking ACAC members to build and deliver a dynamic, actionable education and networking experience in 2027 to meet the ever-growing and changing needs of the LMA community.
Get to know the full ACAC by reading their bios.
Where can I find more information about the detailed program and speakers?
The detailed programming and speakers pages are live! Meet the bold speakers who are heading to Seattle this March and learn more about the education sessions that you have the chance to experience LIVE.
Will there be Pre-Conference Programs available?
Yes, we are pleased to share that there will be four Pre-Conference Programs to choose from for the 2027 LMA Annual Conference, offering tailored learning and topics. Learn more about the available Pre-Conference Programs and register today.
Please reach out to membersupport@legalmarketing.org if you have any immediate questions about this additional, value-add programming. If you have registered for the conference already, add a Pre-Conference program to your registration at the incremental fee and get the most out of your time at the conference.
What is the CMO Experience?
LMA launched the CMO Experience as an element of the 2025 LMA Annual Conference, selling out then and again in 2026. Continuing for the 2027 LMA Annual Conference, this is a curated opportunity exclusive to the CMO audience that will provide unique sharing, learning, and networking for legal marketing CMOs. The CMO Experience is an exclusive segment of the LMA annual conference, specifically designed to cater to Chief Marketing Officers (CMOs)* from law firms. This event provides a focused environment for peer-to-peer learning and networking among top marketing executives in the legal industry. This is a premier opportunity for law firm CMOs to engage with their peers at firms of similar makeup, culture, and size, gain new perspectives, and drive their firms' marketing strategies forward. Find out more on the CMO Experience page.
When will I receive recordings of the LMA27 sessions?
The 2027 LMA Annual Conference breakout sessions will be recorded and are included as part of your conference registration starting approximately mid-May 2027 (no additional fee). The recordings will otherwise be available for purchase by non-attendees.
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Registration Information
When will registration launch?
Registration launches in fall 2026, featuring a limited-time Early Bird Discounted rate. (You can always save with the group discount: buy three, get one free! Note: *The Buy 3, Get 1 Free offer may be combined with Early Bird pricing, but cannot be combined with speaker, volunteer, or other specially discounted rates. All attendees must be from the same organization.)
View more registration information.
What is the policy if I want or need to change my registration?
We want to assure you that you can secure your place at the 2027 LMA Annual Conference, knowing that your investment won't be lost should your in-person attendance no longer be possible. See below ("Cancellations and Refunds") should you no longer be able to attend.
Cancellation and Refunds
All cancellation and refund requests must be made via email to membersupport@legalmarketing.org. Cancellation requests will be honored according to the following schedule:
- Received by February 8, 2027: Full refund less a $150 fee
- Received after February 8, 2027: No Refund
Substitutions
If you are unable to attend the conference, you may designate a substitute to fill your spot. The registration fee will be adjusted based on the substitute's LMA member status. Substitution requests must be made via email to membersupport@legalmarketing.org no later than March 15, 2027. There are no refunds for no-shows. Any requests for refunds of room reservations must be made directly with the hotel.
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Terms and Conditions
LMA reserves the right to change, amend, add, or remove any of the Terms & Conditions in its sole discretion and without prior notice. If one or more of the conditions outlined in these Terms & Conditions should become invalid, the remaining will continue to be valid and apply. These Terms & Conditions apply to all event participants (attendees, speakers, sponsors, exhibitors).
Health and safety policies are to be announced; all event participants will be required to follow policies.
The views expressed by any attendee, speaker, exhibitor, or sponsor are not necessarily those of LMA. All attendees, speakers, exhibitors, and sponsors are solely responsible for the content of all individual or corporate presentations, marketing collateral, and/or advertising.
Photography/Video
On occasion, you may be photographed, videotaped, or audio recorded in connection with 2027 LMA Annual Conference activities. As a participant of LMA Annual Conference, you agree that LMA is the sole owner of all rights in and to the resulting photographs, video footage and recordings, for all purposes related to LMA's business (both now and in the future). Your name and likeness may be used by LMA in advertising and promotional materials. Participants shall receive no compensation or royalties for appearance in any materials.
Lead Retrieval
By allowing an exhibitor to scan your badge, you are providing the exhibitor with your contact information and opting in to receiving communications from the exhibitor. You will be subject to their communications and privacy policy and must opt-out with them directly if you choose not to receive communications.
Liability Waiver & Release
In consideration of being allowed to register for, and participate in LMA, you hereby warrant and represent that you are age 18 or above and freely waive, release from liability, assume all risks, and covenant not to sue LMA or its members, employees, board members, agents, or volunteers for any expense, loss, damage, personal injury, including loss of life, illness, disability, property damage, or property theft or actions of any kind that you may hereafter suffer or sustain before, during, or after the event, unless said expense, loss, damage, personal injury, including loss of life, illness, disability, property damage or property theft or actions of any kind is caused by the sole, gross negligence of LMA. This Liability Waiver & Release is specifically binding upon your heirs, assigns, and is knowingly given.
Health & Safety
LMA is committed to providing a safe and welcoming environment for all LMA27 attendees. Attendees are encouraged to take appropriate precautions based on their individual health needs and to follow any applicable public health guidance or requirements in effect at the time of the conference. If health and safety protocols or requirements affecting LMA27 change, registered attendees will be notified and information will be updated on the conference website.
Important notice re: COVID-19: By registering, you are acknowledging that any interaction with the general public poses an elevated risk of being exposed to COVID-19. You further acknowledge that you will undertake all measures to protect your own health and well-being and those of others in attendance at the LEGAL MARKETING ASSOCIATION ANNUAL CONFERENCE 2027; such measures include (a) wearing masks/facial coverings; (b) maintaining social distance; (c) washing/sanitizing hands frequently; (d) adhering to Centers for Disease Control guidelines, and laws, ordinances, and mandates in the locale of the conference; and (d) following LMA’s published COVID-19 safety guidelines for the event. By attending LEGAL MARKETING ASSOCIATION ANNUAL CONFERENCE 2027, you and any guests voluntarily assume all risks related to exposure to COVID-19 and agree not to hold LMA; Smithbucklin Corporation or any of their affiliates, directors, officers, employees, agents, contractors, or volunteers liable for any illness or injury.
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Contact Information
Who should I reach out to for more conference-related questions?
The LMA team is here and ready to assist you. Reach out via email or phone (+1 312 321 6898) with any conference questions you may have — from programming to sponsorship opportunities to exhibiting and more.
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