2025 LMA Annual Conference Call for Content

• How to proactively identify BD opportunities for lawyers based on individual skills, experience, personality strengths and practice synergies; includes examples of leveraging existing resources to connect the dots and create business opportunities
• Sales techniques, including but not limited to how to leverage technology and artificial intelligence in generating leads, marketing service lines or introducing your organization in new markets
• Crafting compelling pitches and proposals that win new business, including tips on presentation skills, tailoring proposals to client needs, and reflecting the client voice
• Navigating complex buying decisions, including the 5 generations of buyers, values -including commitment to DEI/ESG, and how these considerations are driving purchasing decisions
• Coach developing associates and junior shareholders how to speak confidently about what they do and the value they create
• Develop and/or customize a BD program strategic coaching program that incorporates DEI principles, and how to coach lawyers through it

• Business intelligence, including strategizing how to use research, insights and data that leads to enhanced ROI, improved opportunity development and increased pitch success rate, as well as other successes
• Explain the major trends, issues, and developments within the local and global legal industry, such as political, economic, social and technological (PEST) factors, cultural considerations
• Examining the trends, benefits, and challenges of mergers and acquisitions among law firms
• Understanding the challenges and opportunities of providing legal services in a globalized market, including cross-border transactions and international regulations
• Describe and explain basic matter pricing, standard rate structures, alternative fee arrangements and the firm's approval process
• Driving pricing and profitability discussions; understanding emerging pricing frameworks and identifying the best-suited approaches for your different proposals beyond conveying tools
• 101s on corporate, litigation, regulatory, and investigations practices
• Understanding the growing influence of legal operations professionals in outside counsel selection and management and how to appeal to them
• The role of the Marketing Department in lateral recruitment and how your engagement in candidate identification, vetting, and integration is critical to success

• Building a strategic customer experience (CX) program
• Discuss goals regarding client’s outside counsel review initiatives and implement into firm feedback efforts to ensure satisfaction and client renewals
• Shepherd implementation of client recommendations and requests that are uncovered in the feedback process, including those outside of marketing and business development
• Identify opportunities to deliver value-added services, such as continuing legal education (CLE), events, newsletters, other training, and DEI and pro bono partnerships
• Project manage client team efforts to ensure continuous client contact, improve efficiency, cost management, and identify new opportunities to add value.
• Develop and champion client team success stories as a proven strategy for growth.

• Creating an actionable strategic communication plan that aligns with the firm's overall goals and objectives
• The future of law firm communications and how clients and prospects are sourcing and consuming the information they want
• Strategies to conceptualize, develop and tailor appropriate messaging based on channel and audience
• Ensuring effective communication within the firm to improve collaboration, employee engagement, and shape an inclusive law firm culture 
• Techniques for crafting and sharing compelling stories that highlight the firm's successes and values to generate internal, client, and prospect engagement
• Demonstrate knowledge of website user interface (UI) and user experience (UX); utilize to ensure inclusive and accessible UX
• How to establish and lead firm branding and enforce branding guidelines/standards
• The triumphs and struggles for law firms to remove negative reviews 
• Media and crisis training, including controlling the message around sensitive topics internally and externally
• Evaluate the applicability and costs of social media tools; use as appropriate to convey the firm’s messaging and brand to diverse audiences
• Cost effective video development and best practices

• Apply tools and strategies to foster strong team dynamics (e.g., personality assessments, team-building activities, etc.)
• Resolve interdepartmental conflicts
• Promoting inclusiveness and psychological safety to retain high-performing teams
• Finding your strengths, mapping, and achieving your career goals
• What drives next generation, how do they want to be managed, and how can leaders foster environments where they thrive 
• Having the courage as a leader to take your firm and your department to the next level - lessons from veteran CMOs/CMBDOs on their push for progress
• How to show the value of your team; being your own cheerleader
• How to effectively select, partner with, and maximize the value of outside service providers; having difficult conversations with outside providers
• Mentorship and building a personal advisory board

• Artificial Intelligence in your role as a legal marketer, including ways AI can enhance your role, pitfalls to avoid, and advanced AI case studies
• Engaging and interacting with clients and prospects through social media, digital marketing, and technology
• Managing large data sets and using data analytics to make smarter decisions (e.g., benchmarking, competitive intelligence, predicting behavior)
• Managing continuous technological change and generating buy-in among internal stakeholders
• How technology and marketing teams can work together more strategically 
• Best practices for integrating your technology stacks – working with your CTO, Accounting team, Conflicts, etc. – to create high-functioning systems
• Best practices for using Client Relationship Management (CRM) tools to track interactions, manage client data, and personalize client communication.

Speaking to an LMA audience can expand your reach and enhance career opportunities. You will make new connections with LMA attendees and strengthen relationships with co-speakers (if applicable) and the 2025 Annual Conference Advisory Committee (ACAC). Each session will participate in a variety of prep calls that include coaching opportunities to ensure your content “sticks”! In addition, speaking at a conference gives you a platform to establish credibility, position yourself as a leader, and improve your public speaking skills.

In addition, your session, headshot and bio will be used in promotion of the conference, giving you broad visibility among your peers and beyond.

As a thank you for sharing their knowledge and experience, speakers receive 50% off the early-bird registration rate. Speakers do not receive an honorarium and are responsible for their own travel and any associated expenses.

For Option 1, there is no limit! For Option 2, you may only submit once. You may submit to one or both options. To ensure a well-balanced program, we aim to limit speakers to one session per conference.

Absolutely not! We recognize there is a lot to learn from different industries and seek diversity of thought and experience.

No! While we are confident LMA attendees will find the topics above valuable and relevant, we welcome all innovative and engaging submissions.

Submitters will be notified by late-September.

Yes, please contact education@legalmarketing.org with your changes.

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