Attending Your First LMA Annual Conference? You’re in the Right Place.
Every seasoned attendee was a first‑timer once — and that first “LMA first” can happen at any stage of your career. Whether you’re new to legal marketing or a longtime professional joining us for the first time, we want your first experience to be a great one. This page gathers practical tips, insider guidance and helpful links to help you get oriented and dive right into the community. From navigating education sessions to making the most of networking opportunities, we’re here to help you feel ready, welcomed and excited for what’s ahead at the legal marketing event of the year.
2026 LMA President Rachel Shields Williams Shares the Value for
First-Timers
She's been in your shoes before, which means she knows how valuable the conference is to your career. Listen to Rachel share memories from her first LMA Annual Conference in 2016 and how the connections she made have transformed into genuine friendships.
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Get ready for an exciting, high-energy experience filled with networking, learning and professional growth. To help you make the most of it, check out our first-timer tips — like what to wear (business casual with comfy shoes), how to connect through our mentor-mentee program and how to build your personalized itinerary with the conference app. Whether you're here to gain insights, meet industry peers or explore new ideas, we’re here to ensure you feel right at home.
First-Time Attendee Webinar Recording
First Time at the LMA Annual Conference? Your Insider Guide to #LMA26
Wednesday, April 8 | Noon CT | Virtual - No Registration Required
The LMA team hosted an introductory webinar for LMA26 first-timers on Wednesday, April 8. If you would like to rewatch the webinar, click here to watch (password: c1*5SfN0).
If LMA26 will be your first LMA Annual Conference, this webinar is designed for you. Watch the LMA team go through a quick, practical walkthrough of what to expect when you arrive in New Orleans, April 20–22. The team covers everything from navigating the conference schedule and choosing sessions to networking opportunities, meetups and tips for making meaningful connections with peers across the profession.
You’ll also hear helpful advice on how to prepare before you arrive, how to get the most out of the conference once you’re there and how to bring valuable ideas and insights back to your firm.
Whether you’re wondering what to pack, how to plan your schedule or how to meet fellow first-time attendees, this session will help you feel ready to jump in and make the most of your first LMA Annual Conference experience.
Watch Now
Password: c1*5SfN0
First-Timer's Guide
View and save our First-Timer's Guide for in-depth resources, networking talking points, NOLA recommendations and general tips and tricks on navigating your first conference with ease. This guide offers a deeper look at what to expect at your first conference and how to prepare before you arrive. Be sure to reference the toolkit throughout LMA26 to stay on top of every opportunity.
View Guide
Virtual Business Card
The best connections extend far beyond the conference. To keep connected with the peer you met at the conference, use our virtual business card template. For easy access, add the template to your phone's lock screen.
Plus, you can connect with fellow attendees via the LMA Conferences app. Scan their profile QR code to connect with them in the mobile app.
Download our template to add your QR code (linking to your LinkedIn/website), name, title and firm.
Download Template
Click each FAQ to learn more.
What is the best way to prepare for the conference?
The best way to prepare for a conference is to research the event thoroughly. Familiarize yourself with the schedule, speakers, and sessions. When the LMA26 app launches prior to the event, download it and create a personalized agenda based on your interests and goals. Ensure you pre-register for any workshops or special activities to secure your spot. It will even include menus, all the rooms, floorplan, exhibitor listing, ways to connect with other conference attendees and more.
How do I choose which sessions to attend?
Choose sessions by reviewing the conference schedule and identifying topics that align with your interests and goals. Consider the expertise of the speakers and any recommendations from peers. Aligning sessions with your professional development will maximize your overall experience. Don’t hesitate to adjust your schedule based on what you find most valuable.
What should I bring to the sessions?
Pack essential documents like your registration confirmation and ID, along with a notepad and pen. Wear comfortable clothing (business casual) and bring your smartphone and laptop. In case there aren't outlets available, bring a portable power bank to remain powered up during the day. Bring a water bottle to stay hydrated and snacks for energy throughout the day.
How can I make the most of networking opportunities?
The LMA conference offs many opportunities to meet colleagues, share challenges and opportunities and make new connections. Take advantage of all of them! To maximize networking opportunities, approach people with an open mind and genuine interest. Prepare questions or discussion topics related to their work or interests. Actively listen and engage in meaningful conversations. Follow up with contacts after the event to solidify the connections made.
What are the benefits of attending a conference solo?
Attending a conference solo can improve your focus and independence. It give you an opportunity to meet new people and engage fully in sessions. Solo attendance allows you to manage the conference on your terms and build confidence in your networking skills. It can also lead to more personalized connections. Again, check out the Mentor-Mentee Program to be connected to a seasoned conference-goer to maximize your event experience!